From Daring Fireball, the best writing of the day, as usual.

Apple’s competition is lousy with ads. Downright lousy. Apple seems to be choosing the route of “Don’t like ads? Choose Apple, we shove fewer of them in your face.” That’s way less bracingly clear a marketing message than “Don’t like ads? Choose Apple, we don’t shove any ads in your face.” If your competitors’ stores all smell pervasively of dogshit, don’t aim to have the store that smells the least like shit. Aim to have a store that smells pristine. “Our stores only carry a vague whiff of dogshit” is not insanely great.